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实用商务英语写作【2025|PDF下载-Epub版本|mobi电子书|kindle百度云盘下载】
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- 何明霞,何康民,严秋宜主编 著
- 出版社: 上海:上海交通大学出版社
- ISBN:7313132949
- 出版时间:2016
- 标注页数:320页
- 文件大小:30MB
- 文件页数:329页
- 主题词:
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图书目录
Chapter 1 Business Writing and Communication1
1.1 Definition and Importance of Business Writing1
1.2 General Steps for Business Writing2
1.3 Principles for Effective Business Writing11
1.4 Effective Communication16
Exercises20
Chapter 2 Business Writing Styles22
2.1 Writing Style and Business Writing Style22
2.2 The Tone in Business Writing26
2.3 Conciseness in Business Writing30
2.4 Tips for an Effective Business Writing Style34
Exercises38
Chapter 3 Language Skills and Writing Techniques40
3.1 Language Skills40
3.2 Writing Techniques47
3.3 Tips for Business Writing51
Exercises55
Chapter 4 Business Letter Writing58
4.1 Basics of Business Letter Writing58
4.2 Suggestions for Selecting Words61
4.3 Writing Skills63
4.4 Examples of Business Letters71
Exercises76
Chapter 5 Job-Related Writings79
5.1 Application Letter Writing79
5.2 Memo and E-mail Writing84
Exercises96
Chapter 6 Goodwill and Social Letter Writings98
6.1 Basic Business Letter Format98
6.2 Letters of Congratulation106
6.3 Thank You Letters109
6.4 Apology Letters113
6.5 Holiday Letters119
Exercises124
Chapter 7 Office Routine Letters127
7.1 Invitation Letters127
7.2 Introduction Letters129
7.3 A Business Itinerary135
7.4 Notification Letter139
Exercises143
Chapter 8 Business Report Writing145
8.1 Classification of Business Report145
8.2 Instructions for Writing Business Report151
Exercises165
Chapter 9 Contract Writing166
9.1 Definition and Functions of Business Contract166
9.2 Contract Formation169
9.3 Breach of Contract174
9.4 Main Clauses of Business Contract176
9.5 Guidelines for Business Contract Writing182
Exercises194
Chapter 10 Company Profiles196
10.1 Preparing a Company Profile196
10.2 Structure of Company Profile198
10.3 The Appropriate Style of Company Profile199
10.4 Samples of Corporate Files200
Exercises206
Chapter 11 Business Advertisements208
11.1 Six Laws of Small Business Advertising Success208
11.2 Choosing Right Advertisement for Your Business210
11.3 Choosing Right Media of Advertisement214
11.4 How to Design an Advertisement220
11.5 Language Features of Advertisement224
Exercises231
Chapter 12 Business Proposal233
12.1 Types of Proposal233
12.2 Managing Business Proposal235
12.3 Writing a Business Proposal236
12.4 Key Elements of Winning Business Proposals241
12.5 Example of a Request for Proposal247
Exercises255
Chapter 13 Corporate Governance257
13.1 Rights and Equitable Treatment of Shareholders258
13.2 Codes and Guidelines259
13.3 Mechanisms and Controls263
13.4 Principles of Good Corporate Governance267
13.5 Examples of Corporate Governance271
Exercises277
Chapter 14 Business Charter280
14.1 Definition of Business Charter280
14.2 Corporate Charter Number283
14.3 Standard Business Charter Template285
14.4 Example of Corporate Charter287
Exercises302
Keys to Exercises304
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