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新编商务英语听力 4 教师用书【2025|PDF下载-Epub版本|mobi电子书|kindle百度云盘下载】

虞苏美总主编；沈爱珍主编著
出版社：北京：高等教育出版社
ISBN：7040176068
出版时间：2005
标注页数：199页
文件大小：103MB
文件页数：40179820页
主题词：商务－英语－听说教学－高等学校：技术学校－教学参考资料

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图书目录

Unit 11

Part Ⅰ2

A.Brokers2

B.A Product Manager3

Part Ⅱ5

A.Relationships with Different Kinds of People5

B.Relationships Between the Employees6

Part Ⅲ7

A.Accountant7

B.How to Be a Successful Businessman9

Part Ⅳ The World of Humor10

Unit 213

Part Ⅰ14

A.Contract Law and Warranty14

B.Trademark,Patent and Agency Law15

Part Ⅱ17

A.Talking About The Contract17

B.Court Orders Redress in Unfair Firing Case19

Part Ⅲ20

A.How to Claim Damages20

B.Hire a Personal Lawyer21

Part Ⅳ The World of Humor23

Unit 325

Part Ⅰ26

A.Partnership26

B.Corporate Chains27

Part Ⅱ28

A.Join the NW Business Partnership28

B.Creating a Winning Business Partnership29

Part Ⅲ31

A.Which One Is More Profitable?31

B.Joint Venture32

Part Ⅳ The World of Humor34

Unit 435

Part Ⅰ36

A.Corporations36

B.Transnational Corporations37

Part Ⅱ39

A.Types of Business Organizations（Ⅰ）39

B.Types of Business Organizations（Ⅱ）41

Part Ⅲ42

A.Business Practice42

B.Workers'Role44

Part Ⅳ The World of Humor45

Unit 547

Part Ⅰ48

A.Management48

B.The Modern Corporation50

Part Ⅱ51

A.Expo Shows Mobile Tech51

B.Alcatel Eyes Phone Stake52

Part Ⅲ53

A.U.S. Airlines to Offer Internet53

B.The Need for a Strategic Plan55

Part Ⅳ The World of Humor57

Unit 659

Part Ⅰ60

A.Information Technology60

B.Panda Vows to Become No.1 Anti-virus Supplier61

Part Ⅱ62

A.IT Industry Burgeoning62

B.Yahoo in Mainland Alliance63

Part Ⅲ64

A.The E-marketing64

B.Information Needs66

Part Ⅳ The World of Humor67

Unit 769

Part Ⅰ70

A.Marketing70

B.Customer Service71

Part Ⅱ73

A.Marketing Approaches（Ⅰ）73

B.Marketing Approaches（Ⅱ）74

Part Ⅲ76

A.Food Firm Taps Dairy Mart76

B.lce Cream Profits Melt Away78

Part Ⅳ The World of Humor79

Unit 881

Part Ⅰ82

A.Supply and Demand82

B.Competition83

Part Ⅱ84

A.Convenience Stores Blooming84

B.Hypermarkets Most Favored in Cities85

Part Ⅲ87

A.Le Meridien Plans 12 more hotels87

B.Internal Business Analysis88

Part Ⅳ The World of Humor89

Test 191

Part Ⅰ92

Part Ⅱ93

Part Ⅲ94

Part Ⅳ96

Unit 997

Part Ⅰ98

A.Other Financial Institutions98

B.Bank Cuts NPLs as It Eyes IPO99

Part Ⅱ100

A.State Banks Eye Card Venture100

B.Banking Group Set for Revamp101

Part Ⅲ102

A.Stablizing China's Economy102

B.Finalizing a Plan103

Part Ⅳ The World of Humor104

Unit 10107

Part Ⅰ108

A.Seven Management Principles of Matsushita Group108

B.Roles of General Managers110

Part Ⅱ112

A.Meeting Business Challenges at Microsoft112

B.Meeting Business Challenges at Johnson&Johnson114

Part Ⅲ117

A.Green Cars117

B.Environmental Protection118

Part Ⅳ The World of Humor120

Unit 11123

Part Ⅰ124

A.Understanding Cultural Differences124

B.EuroDisney—A Case in Point125

Part Ⅱ127

A.The Globalization Paradox127

B.Global Dress Codes129

Part Ⅲ131

A.Customs Etiquette and Protocol131

B.Global Business and Local Cultures134

Part Ⅳ The World of Humor136

Unit 12139

Part Ⅰ140

A.Elements of the Marketplace140

B.Cross-cultural Marketing143

Part Ⅱ144

A.Dell Computer Turns Customer Satisfaction into Profits（Ⅰ）144

B.Dell Computer Turns Customer Satisfaction into Profits（Ⅱ）146

Part Ⅲ147

A.Swatch—A Successful Story147

B.Personal Life Style and the Purchasing Process149

Part Ⅳ The World of Humor151

Unit 13153

Part Ⅰ154

A.Job hunting154

B.Successful Job Interview156

Part Ⅱ158

A.Writing your Resume158

B.Improving your Communicating Skills160

Part Ⅲ161

A.How to Avoid Getting Junk E-mail161

B.Proper International E-mail Etiquette163

Part Ⅳ The World of Humor165

Unit 14167

Part Ⅰ168

A.E.C. Pulls Plug on China Bulbs168

B.As E.U. Dims,Bulb Producers Shift West-ward169

Part Ⅱ170

A.Japan to Raise Tariffs Against Chinese Farm Goods170

B.Japan Trade Spat to Expand172

Part Ⅲ173

A.Japan Trade Talks Are Under Way173

B.Art Paper May Cost More174

Part Ⅳ The World of Humor176

Unit 15179

Part Ⅰ180

A.Despite Prior Setback,Coke to Sell New Tea180

B.Ball Maker Turns yacht Builder181

Part Ⅱ183

A.Pawnshop Trade Boosted183

B.Arabian Matchmakers:Flourishing Business185

Part Ⅲ186

A.Nuclear Plant Gone to Weeds186

B.Domestic DVD Makers Urged to Pay Fees188

Part Ⅳ The World of Humor190

Test 2193

Part Ⅰ194

Part Ⅱ195

Part Ⅲ196

Part Ⅳ198